For bloggers, Adsense is the major source of income. If you do not know about Adsense, you can read my previous guide on Google Adsense. No one can ignore the revenue earned by Adsense. But Adsense optimization is the most important part for those who want to earn a better income with Google Adsense. Just putting ads on the website is not enough, we need to lots of tests and content optimization to earn better revenue. Adsense earning depends on the CPC (cost per click). The better Adsense CPC we get, the more earning we will see. Not just CPC, CTR also plays an important role. CTR must not be too low and or too high. There is a standard limit.
In this article, I will talk about Adsense optimization and few proven ways to increase Adsense CPC. Before that, I will first discuss the few common terms used in Adsense.
CPC stands for Cost Per Click. It is the average amount of money which Google pays you for a single click. Suppose you have CPC $0.02 and you get 100 clicks daily, your earnings will be $2. But you will earn $20 for the 100 clicks if you average CPC is $0.20. Here, I am talking about average CPC because earning per clicks is not the same and depends on certain factors. The primary factor is the content. There are also few secondary factors you need to consider and then work
In this Guide, I will tell you few ways to help your Adsense CPC.
Note: I am a full-time blogger and earning from Adsense for past 7 years. I have worked on various blogs and did several experiments. I am writing this post based on my personal experience and tips I got from Google Adsense experts whom I met in few Adsense conferences.
Ways to Increase Adsense CPC
1. Choose Higher Paying Niche:
Choosing a right niche for your blog is really very important. CPC directly depends on the topic of your blog you are writing about. These are some high paying niches that can give you a big return.
- Web design, WordPress, Themes, and Templates
- Blogs on Internet Domains Like Yahoo, GoDaddy, Hostgator etc. It pays highest CPC.
Tech Gadgets like Apple, Android, Blackberry products(In India, this category now offers much low CPC)
- Google Products and services
- Clothing and fashion
If you are thinking to start a new blog, you must consider the high paying Adsense category. Tech and gadget is now offering very low CPC. If you own a tech blog and write about mobile phones, you will not be getting good CPC.
2. Select Keywords with Good CPC
Google Adsense shows ads based on various factors. It could be content based, targeting based or interest base. If it is based on content and targeting, the CPC depends on the money invested by advertisers to compete with other advertisers. There are certain keywords for a topic that could give you better CPC due to competitive targeting. If you know those keywords and write an article about it, the article will surely see better CPC.
You can use Google Keyword Planner and SEMrush to find the high paying keywords. Do proper keyword research with these tools and find high CPC keywords with less competition. I personally use SEMrush for finding high paying keywords of my competitors and wrote articles around that keyword.
If you follow this, you will surely see improvement in overall earning of your blog.
3. Country wise targeting:
This is also one of the most important factors which directly affect the CPC. It is because the purchasing capacity of advertisers varies from country to country. If your blog’s primary traffic is from countries like United States, Canada or other European countries, you will get better CPC. Traffic from countries like India, Indonesia, Pakistan brings less CPC. I am sure, there is no need to discuss the reason behind this.
To get the better earning and better CPC, you should start writing content for global readers. Target countries like US and Canada and promote your blog to get better traffic from those countries.
4. Allow Block Ads
In Google Adsense, you will find the Allow & Block Ads section. Here, you can see what categories are contributing in your earning and what categories are getting impressions but not earning. If you see a category that is not paying good enough and it is also irrelevant to the content, you can consider blocking it.
The ads of a farming on a dating block will hardly get clicks. You can also identify those categories that usually have low CPC and block.
Also see: Why not to buy Adsense Account?
5. Proper ads placement and format:
Never ignore this factor when adding AdSense units to your blogs. Actually, some places are best for text/images ads but some places are only best for image only ads. So you should do some experiments on your block by chaining the ads placement and ads format. See which ad format at which place is performing best. Then use ads according to the best result obtained by the experiment.
Double-Click For Publishers (DFP) is a nice tool that lets you serve direct ads with Adsense as a backup ad. It means, Adsense ads will be served when your ads from your advertiser will expire. If you put a direct advertiser with cost slightly high, Adsense will try to compete with your Advertiser’s ad and will automatically push the CPC of ads on that specific ad slot. Adsense do this to take over and beat your advertiser.
If you have experience of using DFP, you should try this. I personally used this but later moved to Sulvo ads who are doing the similar thing and I do not need to worry about the direct advertiser.
keep experimenting. Not all blogs are same. So, you should try to check what works better on your blog. You should also take as many as advice from Google Adsense center.
If you properly follow this guide, you will surely see improvement in your Adsense CPC and Adsense earning. All the methods mentioned in this post are legal. The most useful way is to find highest CPC AdSense Keywords and compile posts around it. Never try illegal ways because Google will not take a time to ban your account for lifetime.
What is your opinion about Adsense CPC? How much CPC have you got the maximum in a day? Share your thoughts with us.