Email marketing is the most important part of blogging or any other online business. So as a blogger, I try various ways to collect email address of users who like to read my blog and then I send them articles and exciting offers. I have been using Mailchimp for a long time and tested various methods to integrate it in my blog. I tried custom ways and plugins to integrate. Most important thing I look in a plugin for integrating Mailchimp are:
- Various design options
- Mobile optimize opt-in options
- One click integration with popular email marketing services
- Automatic placement
- Lightweight and fast
There are few nice plugins available for free and paid. But what attracted my attention was Bloom Plugin by Elegant Themes. One of my client wanted to use this plugin and I configured it in his website. Over all experience and conversion rate was awesome which I couldn’t see in other plugins. I have already wrote about Elegant themes who offer impressive themes in small price. I am glad to see this nice WordPress plugin from them. They also offers Monarch Social Share plugin which is impressive.
In this post, I am going to talk about Bloom and its features. I will try to cover everything this plugin offers.
I have already talked about their themes and Monarch sharing plugins in preview posts. Like their other products, this plugin is also very impressive and effective. It offers various ways to create opt-in forms. You can built-in themes to create your opt-in forms.
Features of Bloom Email marketing plugin
1. 6 different display types
It offers 6 different display types which are pop-up, fly-ins, inline, below content, widget area and locked content. Locked content type is helpful when you are offering something for free and want users to enter email address to download the freebie.
For pop-up and fly-in, you can select various triggers to display the opt-in form. You can set time delay, action or scroll.
2. 12 email marketing services integration
This is another benefit of using bloom. You can select from the listed email service providers including Aweber, GetResponse, MailChimp to one click integrate the form with the email marketing service you are using. If you are not using any of the email service providers, I recommend you to start using one. Aweber and MailChimp are few good services which offers value for money. Mailchimp is free for 12000 email per month for 2000 contacts. So, it is recommended to start with.
3. 100+ opt-in form templates
You do not need to design opt-in form to use with this plugin. It comes with more than 100 opt-in forms which are easy to customize. So, you can select one, customize based on the design of your blog and then use.
4. A/B testing & Duplicate
This is the most important feature of the plugin. You can do A/B testing by modifying call to action, color and other things to see what is working better for you. Based on the results, you can decide what is working for you.
It has everything you would like to have in your email marketing WordPress plugin. It comes with regular elegant theme membership in which you get access to all themes and plugins. This ElegantThemes membership costs only $89/year which is negligible if you see the number of themes and plugins you get in this membership.
Bloom Plugin is worth to use. It saves time and effort both. Conversion rate of the plugin is also better. You can also improve the conversion rate by doing A/B testing. You do not require to have any kind of technical skill to use this plugin. In just $89/year, you will get Bloom, Monarch and other Elegant themes.
I recommend you to use this plugin to boost your email marketing. You can signup for the Bloom plugin and get the membership.
The only problem I found is with the stats table which becomes too large after few weeks. If your web space is limited, it will become problem. But you can overcome this by scheduling the table cleaning.
Do not forget to share your experience with Bloom plugin with us via comments.