If you are a blogger or a web developer, you have already heard about Google Adsense. It is the best ad network in terms of earning and relevancy of ads. When I started blogging, It was just a way of writing articles on the Internet. Later I came to know about Adsense and blog monetization. Then, I searched a lot to know more about Google Adsense and how to start using it. Google Adsense is the second biggest source of my online earning after affiliate marketing. I am writing this guide to put everything about Adsense. I will tell you more about Google Adsense and how to apply.
Note: Google has recently changed the way it approve blogs
What is Google Adsense?
Google Adsense is the contextual advertising network. It is also the most trusted advertising program among webmasters and publishers. It provides a way of earning money from your website by serving Google ads. Ads served by Google Adsense are related to the content of the webpage so the probability of the click on ads are high and thus earning is also good. Adsense mainly servers CPC (COST PER CLICK) ads on the website but sometimes it also works as a CPM network. It means you will be paid for the click on the ads and impression on the ads both depends on the ad showing on the page. There is no fixed rate for click and impression on the ads. This depends on the ad showing on the page. Details about AdSense is given below.
Supported Language for publisher website:
Adsense program doesn’t approve all website owners as a publisher. There are some set of rules that should be followed by the website. You can server Google ads only on the website in English, French, German, Spanish, Chinese, Italian, Japanese, Croatian, Korean, Czech, Norwegian, Danish, Polish, Dutch, Portuguese, Romanian, Finnish, Russian, Slovak, Greek, Swedish, Hebrew, Turkish and Hungarian. For more info about language support click here.
Adsense offers various ad-units sizes. There are few standard ad-unit sizes which are recommended but you can use other options too. It depends on the ad space available on your website. Now Google Adsense also offers responsive an-units. If you have a responsive design, you can use responsive ad units on your website.
How much will I earn?
Google pays per click and the earning will depend on the cost per click (CPC). CPC depends on the ad type, geo-location, time, advertiser, users interest and so many other things. Google has never revealed exact details but we have few information to tell you about that.
Revenue generation will be dependent on a number of factors.
- The price paid by the advertiser for each click
- The number of people who click on the ads
- The number of pages viewed per day
- The topic of your content
The more traffic you will get, the more probability of clicking on ads and hence more earning. So, try to focus on increasing traffic on your website to earn better. I have also written how to increase CPC of Google Adsense for better earning.
Google pays monthly if you cross the payment threshold. For getting a Google Adsense payment, your earning must cross the $100 mark each month. If you have not crossed the threshold amount, your earnings will be on hold for the next month.
Minimum requirements for Adsense:
If you have a website with good content and traffic, your website will be approved. But having a top level domain increases the chance of approval. For few countries, Google also considers website age as criteria.
How to create Google Adsense account
Steps to create Adsense account:
Adsense has changed the account approval process. So, I am updating this guide based on the new process. The new process has following steps:
- Sign up for Adsense
- Add Adsense ads in your blog
- Your account will be reviewed for few days and the approved or rejected
The whole process takes approx a week or more. But it helps Google to know the quality of the publisher before approving the account. I also recommend you to read the Google Adsense policies before moving further.
If you think that you are ready to apply for Google Adsense, go to Sign Up page and apply with your existing Google Account.
Sign up form is simple and Google asks details about your website and few information about you. Here one important thing to note that Payee name should be the same which you have in your back account. Google will send check or EFT payment under the name you put here. Although Adsense allows changing payee name, but not for all countries. India and few other countries are not allowed to change the payee name after sign up. So fill this carefully.
Once your AdSense application is submitted, you need to add Adsense ads code in your blog. Adsense team will review your application and then you will receive mail if your application is rejected.
Once your account is activated and you have earned $20, Google will send you Adsense Pin. It will reach you in 1-2 months depending on your location. Once you receive the PIN, you will have to enter this pin in your Adsense account along with the TAX information.
Without putting the Adsense Pin, you will not receive the Adsense Payment.
- Be sure to read terms and conditions because Google is very strict.
- Do not click on ads by yourself because Google has a better fraud detection mechanism.
- Once disabled by Google, you will never get Google Adsense account.