We know that the load time of a website now affects SERP. As per Google, if your website takes more than 3 seconds, you are losing valuable traffic. There are lots of things that affect load time. I already wrote how to speed up the WordPress website. Enabling Gzip compression is also a way to improve load time. If you are not sure how to enable Gzip compression in WordPress, keep reading. In this article, I will explain everything you need to know about Gzip and way to enable it in WordPress.
What is GZIP Compression?
How to enable Gzip compression
Compression is enabled via web server configuration. So, different web servers have different steps to enable the compression. WordPress has nothing to do with the server as it is just a PHP based script. But caching plugins allow you to edit .htaccess rules to enable the GZIP compression.
In Apache server
If you know how to edit .htaccess file using Cpanel or FTP, you should add this code in .htaccess file. Add this code after the existing code. You can find this file on the root of your WordPress installation. Make sure to have a backup of this file before you make changes. If you do anything wrong, it will break your website.
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0 no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
If you are running on NGINX server, add the following code in nginx.conf file.
gzip_disable "MSIE [1-6]\.(?!.*SV1)";
How to check if Gzip Compression Is Working
There are few websites where you can check if Gzip compression is working on your website. You can use these websites.
There are several factors which affect Website’s load time and every single thing should be taken care. Gzip is an important thing and you must enable it on your website. You will surely see the improvements in load time.
Website’s load time affect ranking on Google. So, you should take this seriously.
Do you want to say anything? Any thoughts or additional tips? You can leave a comment.