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There are various ways to attract traffic to your blog. You can use social media websites, blog commenting and link building. But Organic traffic is most important if you want to earn more from ads. Organic traffic is the traffic which automatically comes from search engines. But getting organic traffic is not as easy as other ways of getting traffic. In this post, we will discuss how to get more organic traffic to your blog.
Organic traffic is important for your blog because this ads gives more ads revenue. If you are using Google Adsense, then you must try to improve organic traffic. Because referral ads never offer good CTR in CPC ad networks. Direct advertisers also look for blogs which gets more natural traffic. So, you must try to get more traffic from Google, Bing, Yahoo and other search engines. Google is most widely used, so focus on Google. In QuickWebResources, I get around 80% organic traffic. This is the reason, I use Google adsense to monetize my blog. If you offer good content, these organic visitors will surely be converted into your daily readers.
How to increase organic search traffic
For increasing organic traffic, you will have to take care of various things. SEO is the most important thing in this. These are the few things which you need to take care for increasing the organic traffic of your blog.
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1. SEO
SEO is the most important thing which you must learn if you want to improve organic traffic of your blog. You must know what are the things you need to take care in the design and content of your blog. SEO deals with so many thing. But basically you should learn on-site optimization, on-page optimization and off-page optimization.
On-site optimization is the first thing you must take care. You should check if your website follows the guidelines of Google or other search engines. You must check if your website is indexable. Submit your website to Google Webmaster tools and Bing Webmaster tools. Here, you can check if Google and Bing are facing any kind problem in indexing your website. You can also easily check other things like crawl errors and keywords.
On-Page optimization deals with the content of the blog. You must know how to write proper content. Keyword research, images, and content quality are the main factors which you need to take care in this. Off-page optimization is done while writing a new article. You can also keep on updating your old articles with fresh content.
Off-page optimization is basically the promotion of your blog. You can add your blog link in your business card and email signature. Ask your friends to visit your blog.
SEO is a broad topic and cannot be covered in a single article or section. You can explore the SEO section of this blog to know more about Search engine optimization.
Also Read: Important SEO terms
2. Link Building
Link Building is also a part of SEO. Links are important and it is the major factor in Page Rank and MozRAnk. Although, Google does not update page rank any more, it uses it internally. So, links are still important. But you must take care of few things now. Now, Google only consider quality links. It means getting links from SPAM website will not help you any more. Blog commenting and Guest posting are the main ways to get more backlinks. But natural backlinks are most important thing. And you can only get natural links if you write extra ordinary content. So it will not be wrong to say that focus on your quality and you will start getting natural links.
But you must take care of one thing. Never ever try to think about buying links from other websites. Buying and selling links are illegal. Google is very strict in this. If Google catch a website in buying or selling a link, it puts a penalty and makes the traffic almost nil to those websites. You will end up getting nothing. So, try only authenticate ways.
Also Read: Google Penguin Penalty
3. Regular blog update
Always try to maintain a frequency. Decide either to write daily or weekly. If you do not update your blog for long time, Google start giving less priority. So, always try to update your blog. You should also update your old blog posts to offer better and updated content. We all know the “content is king”.
4. Social Media Sharing
Social Media sharing is another important thing. Google and other search engines now give social media sharing a priority. The more social media share a blog post get, the better it will be marked by search engines. Few experiments also proved that Google and other search engines now consider this. So, you must use social media share buttons to give your visitors an easy way to share your blog post. If you are using WordPress, you can use available social media sharing plugins. You will get traffic and it will also help in organic traffic.
5. Avoid unethical ways
Google is smarter than you think it is. So, never try to trick Google. If you think that you can escape yourself by using black hat tricks, you are wrong. If you are using unethical SEO tricks, you will be penalized heavily. So, try to be legit and authentic. There is no substitute of hard work. Never go with shortcuts, because these ways will push to very back. Use of ethical ways takes time but offer better results.
These are few things which you must consider if you want to get more organic traffic to your blog. Learn SEO as much as you can. Read the guidelines of search engines and try to know how search engines see your content. Take care of images, content and structure. Avoid unethical ways and you will surely start seeing improvements.
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