How to Optimize a blog post for a Keyword or Phrase


We all want to increase organic traffic to our blog. For this keyword optimization is necessary. We must know how to find less competitive keywords and then optimize our blog posts for that keyword. If you want to optimize your new blog post for a certain keyword or phrase, you should write the content according to that keyword. You will have to use that keyword in a certain place of the post or page. Content should be meaningful, and use of keyword must be proper.

Read: How Beneficial Is Keyword Research?

These are the few places that must contain the keyword for which you are optimizing your page or blog post.

  • Meta tags
  • Title of the page
  • Headings of the page
  • Body text with keyword density in between 1-2%
  • Alt text of images

Ways to Optimize a blog post for a Keyword

Meta tags:

Meta Tag is an important part of the website that tells the search engine about the web page. Although Google gives it less importance, other search engines still give in importance. So we must use the keyword in the meta description and meta keywords both to tell search engines that the web page something to say about the keyword. If you are using WordPress, I recommend using SEO by Yoast plugin. There are few other SEO Plugins for WordPress but Yoast plugin is best in my opinion. These lets you easily add meta tags for in a post. Blogger also lets you easily add meta description from the post editor. Read how to add meta tags in blogger posts.

Read: Keyword Meta Tag has No value For Google

The Title Tag:

The title tag is very important, and I will suggest using the keyword in your title for which you are optimizing your website. This has the highest weight so always use the keyword in the title tag. One more thing is that never use keyword multiple times. And never use a long title for your page. Only use keyword single time and length of the title must be in between 40-60.


This is also very important for SEO. The word used in headings has more weight than the normal words used in the body. So try to use the keyword in heading tags.

  • Ensure your keyword is present in the heading
  • Try to get your keyword as near the beginning of the heading as possible
  • Keep the heading as short as possible to ensure maximum weight is given to your keyword

Heading is important, but try to avoid the overuse of keyword in the post.

Body Text:

In body text, keyword density is important. So you need to have the better frequency of your keyword in your content. Keyword density should be 1-2% in the body text. One important thing to remember is not to overuse the keyword. This is known as keyword stuffing, and the search engines certainly don’t like this as it is seen as an attempt to spam and your site could actually be penalized, or even worse – banned. Consider the keyword frequency and try to use Keyword in bold and italic forms too on the post. Not just the exact keyword, you should also use the variation of the keyword as phrases. You should also know how to use Google Keyword Planner tool to find beneficial keywords to use in the content.

Read: 15 Quick SEO Tips For WordPress Users

Image Alt Text:

The image alt (alternate) text is an attribute of the HTML IMG tag. The alt text can be entered when creating an image. This helps in optimizing your images for the keywords. So make it your habit of using keywords in your images. Not just ALT, you can also add the keyword in the title attribute.

If you are going to optimize your blog post for a keyword, then use the keywords in all the given part of the web page according to the given rules.

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Deepanker Verma is the founder of Techlomedia. He is a tech blogger, developer and gadget freak.

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