Importance of Keyword density in SEO

Keyword density is an important term used in SEO. It refers to the percentage of times a keyword or phrase appears on a web page compared to the total number of total words on the page. You can calculate the density of a keyword on a webpage by the formula given.

Keyword Density =(Number of times keyword appeared/ total number of words on the page) *100

If you have a Web page with exactly 100 words on it and you have a keyword that is 3 times on the page, the keyword density of that keyword on that page is 3%:

Improving the density of keyword on your web site is one of the fastest and simplest ways to increase your site’s ranking in the search engine results pages. SEO experts and content writers should always take care of this. Although keyword density is a very important factor for the placement of your website on search results, the keyword should not overused on the page. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Best Keyword Density

The accepted standard for a keyword density is between 2% and 4%, to get recognized by the search engines and you should never exceed it. But I think, we should only keep the density of the keyword on a webpage only between 1-2. I am saying this to keep your post on the safer side.

Read: Best WordPress SEO Plugins

You should always take care of the density of a keyword but it doesn’t mean to affect the content of the page to be meaningless for keyword density. Always try to write good and quality content which will make your visitors come again and again. While keywords density will give you a better placement, you should also write content easy to understand and readable.

If you are using WordPress for your website. You can use some available keyword density checker plugins to calculate the Keyword Density of a keyword in your webpage’s content. This will help you to publish better content which will rank good. Most of the WordPress SEO plugins come with an inbuilt keyword Density checker tool that shows the density of the keyword on the post and guides you to keep the density at the safer side.

Read: Must have WordPress Plugins For Bloggers

What do you think about the impact of keyword density in Search engine position? Let me know what keyword density do you prefer on your blog?