How to make money from your Instagram account
If you use Instagram regularly, you must know that the social photo-sharing platform Instagram can also be a good way to earn money. Yes, all you need to do is share photos with your followers. The same thing you regularly do on the platform.
The only condition is to have a good number of followers who are engaging in your posts on Instagram. The more followers you have, the larger the amount of money you can earn. So, you have to be regular, post good content and engage with your followers. If your Instagram account has a good number of followers and engagement, You must read this blog post to learn how to earn money from your Instagram account.
Who Pays for Instagram Posts?
Most of the brands now focus on Instagram marketing. You may have seen several profiles with Influencer word in their bio. People who put this word are those who are actively participating in paid campaigns and are posting on behalf of brands.
Why do businesses pay Instagram users? It is because of their reach. If you don’t have many active followers who like or comment on your posts, brands won’t partner with you.
You can also use this your Instagram reach for earning even if there are not much brands picking you for posting photos of their products. I will discuss all the working ways of earning money on Instagram later in this article
Things to do before starting
Before you start monetizing your Instagram account, you must do these things first.
- Fill out your bio with all the right information. Include what you are and what you post about. Also, add few relevant keywords with hashtags to ensure you are easy to find on Instagram.
- Be regular and try to post photos daily. This will help you in increasing the number of followers on Instagram.
- Take care of the quality of the photos you post. You can buy a good camera phone or a good DSLR camera if you can afford.
- Make a habit of using relevant hashtags in your photos for wider reach.
- Always engage with your followers. It will encourage people to be active on your profile and you will get a good number of reactions on your photos. Engagement matters a lot.
- Switch from personal account to business account. The business account offers deep analytics of profile visit and post reach.
Ways to earn money on Instagram
There are multiple ways to earn money on Instagram. In this article, I will explain most of the working ways.
1. Find Sponsors
There are several brands ready to advertise their products on Instagram. If you have a good number of followers, they will surely be ready to pay you to post about their product. But be sure to select the product that suits your profile. You must always post about the product you can use or relate to yourself.
You can signup there are then look for available opportunities. brands can also easily find you and ask you to be a part of their next marketing campaign.
You will be paid for promoting brands by posting photos and stories talking about the brand.
Pricing per post or story depends on the number of followers and engagement you get on your posts. If you have more than 25000 followers on Instagram, you can easily get $200 per Instagram post. Users with more than 100000 followers charge up to $1000 per post. If you have good followers, you will actively get promotional campaigns from Influencer marketing agencies. People usually get 1 or 2 campaigns per week. Now calculate how much you can earn on Instagram just by posting photos and engaging with your followers.
2. Affiliate Marketing
Affiliate Marketing is another good way to earn money on Instagram, but it is not as good as it works on other social media platforms. The primary reason for this is that Instagram does not allow clickable links on post description. So, you are bound to put a link in your bio and you can only promote 1 link at a time. If you want to promote more than 1 link at a time, you can use biio.in. This is an Instagram bio profile maker with options to promote content on Instagram.
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Be part of the affiliate program of different products. Shopstyle, Amazon, Sharesale and various other platforms allow you to become an affiliate, promote their products and earn money. Post a photo of a product and recommend people to buy that from the link available in your bio.
See the below example of how GlamourZine promoted knee boots.
Most of the fashion influencers use Instagram to promote products. Now with Shoppable tags, Instagram has also made it easier to sell products.
There are few other less recommended ways including selling your account. There are several people who make Instagram accounts, attract followers and then sell the account. Here are a few places where you can sell Instagram accounts.
I do not recommend selling your account. I recommend you to be a brand on Instagram and then see how other brands will approach you to talk about their products.
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Instagram is growing fast with an increasing number of users. So, brands are now actively promoting their products on Instagram and looking for Instagram influencers. Try the above ways and join the marketplaces where you can get brands ready to offer you their campaign and pay you for posting photos.