Search Engine Optimization is the most important thing. If you are a website or blog owner, you must take care of the SEO of your blog. There are mainly two things while doing SEO for your blog. These are on page optimization and Off-page optimization. This post is about off page optimization tips for your blog.
What is Off Page Optimization?
Off-page Optimization is the SEO process which is applied to the post publishing. It is basically the blog’s promotion, its sharing on different social media platform and tell people about your new blog post. Most of the people think that writing good quality content is enough to take your blog higher on search results. But off page optimization is equally important. It helps in building blog reputation, increasing reader base and brings additional traffic.
Off Page Optimization Tips
These are few off page optimization tips of a blog
1. The Web Directory Submission
You must submit your blog to popular web directories and search engines. Some popular web directories are Yahoo web directory, dmoz.org, technorati.com, etc. But avoid submitting bad reputed web directories. Always take care of niche category while submitting your blog to the directory. After Google Penguin updates, quality of links is now important.
2. Social Bookmarking
Promotion of your blog on various social media websites is very important. For better results, make a page of your blog on Facebook and Google+. Create an account on various social networking websites such as Twitter, Dig, StumbleUpon. It will provide additional traffic to your blog and reputation among other bloggers. Your content will also get some targeted readers.
3. Guest Posting
It is the best way to build high-quality backlinks for your blog. Find a good blog under the same niche and then write guest posts on those blogs. Most of the blogs accepting guest posts also offer a backlink. Guest posting has two benefits. It will provide you a backlink and traffic both. Your blog will get exposure and you will surely earn loyal readers.
4. Blog Commenting
It is also the best way to explore your website among other bloggers. You can join a conversation on a blog by commenting. Some blogs also offer dofollow comment link which helps page rank. Find a blog under your niche and write a reasonable comment.
5. Answer on differnet forums and help others
Forums are also good places where you can promote your blog but it needs a better strategy. It shouldn’t look like a blog promotion. You need to focus on solving problem of other people and give reference to your blog posts if you have written any article solving the problem.
I personally use Quora for this. I genuinely answer there and put link tony blog post if it organically fits there.
These are few quick tips for off page optimization of your blog. There are various other ways which can also be applied for off page optimization which includes RSS creation and submission, Video sharing websites, image sharing websites and forum posting.